21 December 2012
Jasons Travel Media (JTM) has entered into a worldwide arrangement with international online travel agency Expedia through the Expedia Affiliate Network to provide Jasons customers with a global, integrated online search and select, accommodation booking service.
Jasons already attracts more than 200,000 unique visitors to its website each month, where travellers can find a huge range of tourism and travel information. This includes accommodation, transport, campervan, rental car, attraction, event and activity options within New Zealand, Australia and the South Pacific. This new initiative extends the accommodation offering to Jasons website users, wherever they may be, for the rest of the world.
Jasons Chief Executive Kevin Francis says “We’re extremely pleased to provide a unique and robust offering to our customers and clients throughout New Zealand and abroad. “We’ve worked hard over the last six months to broaden and change our online content to make our website even more ‘sticky’, that is, to provide even more information and options to help travellers discover where to stay, what’s happening in and around their destination and how to get around.
“We’ve worked hard over the last six months to broaden and change our online content to make our website even more ‘sticky’, that is, to provide even more information and options to help our users discover where to stay, what to do and see, how to get around and to encourage users to keep coming back to our website. When combined with our extensive range of print publications and mobile applications, Jasons provides a truly unique, integrated offering for the travellers.”
“In addition, the introduction of a worldwide online campervan and rental car booking service to Jasons Travel Channel, in September and October of this year has proved extremely popular: The first two campervan bookings made on the first day, through this facility on our website, originated in Denmark and South Korea for campervan bookings in New Zealand for a high four-figure value, so, the world is already watching!”
“While unquantifiable at this stage, our revenue-share model on these rest-of-world offerings will enhance the financial performance of Jasons.” commented Jasons Travel Media Chairman John Sandford, “And we know from our user research that this additional, extensive offering to our website users, will be something they value.”
The World section of Jasons Travel Channel; www.jasons.co.nz, went live on December 12th, adding to options for exploring the company’s existing content covering New Zealand, Australia and South Pacific Islands.
For more information please contact:
Kevin Francis, CEO, mobile: 021 822 100
John Sandford, Chairman, mobile: 021 926 942